Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

ICBC (The Insurance Corporation of British Columbia): Graham


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Wasserman + Partners’ latest integrated campaign for The Insurance Corporation of British Columbia (ICBC) features a fictional support group of eight “Dirty Drivers”. The campaign aims to educate British Columbians about safe driving and how even the smallest behavioural changes can help them save money and reduce their carbon emissions.

“When we started to identify different dirty driver habits, the offenders actually did sound like members of a support group,” says Liam Greenlaw, Creative Director at Wasserman + Partners. “It also offered a point of view through humour that may make the viewers realize they might also be guilty of a little dirty driving.”
Credits Other credits

Editorial: JMB Post, Vancouver

Music/Sound Design: Wave Sound Productions, Vancouver

Digital Producer: Karen Brown, Peter Lanfear

Developer: Dave Olsson

Production Company: The Garden, Toronto

Director: Liam Greenlaw

Executive Producer: Karen Silver

Director of Photography: Stewart Whelan

Line Producer: JC Doucet

Editorial: JMB Post, Vancouver

Music/Sound Design: Wave Sound Productions, Vancouver

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news