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Fit: Ovation
sThe launch film for the new Fiat500e Giorgio Armani Collector's Edition begins in a luxurious lobby at the Armani hotel in Milan, where a young well-dressed man exits, gets behind the wheel, and drives, alone, through the deserted streets, listening to “Città Vuota”, the Italian version of Gene McDaniels’ “It’s a Lonely Town”. The spot again takes a turn from the norm when he arrives at Via Montenapoleone, which transforms into a glamorous catwalk as the car receives a grand ovation.
Credits
Client Director: Stefano Piccini Related |
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