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British Airways: A Prescription for Nature
British Airways has unveiled its new TV advert and brand campaign – ‘Family in the Skies’– created specifically for the Indian market and showcasing India-based colleagues as the stars. As the UK flag carrier celebrates 100 years of flying between India and the UK this month, the campaign showcases its passion and commitment to providing exceptional service through its greatest asset – its people. The advert was developed with British Airways’ UK-based agency, Uncommon Creative Studio, and its network of Uncommon Minds based in India. Featuring 25 colleagues, and supported by an out of home campaign featuring 78 colleagues, the campaign was collaboratively designed by Indian and British creative directors Tushar Menon and Kate Lloyd. In addition, key insights were taken from research conducted with Indian consumers and British Airways colleagues.
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