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Top 6: November 20th 2024
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Tonal: Power Progress

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Top 6: November 20th 2024
Tonal, the smartest, most effective strength training system in the world, today introduced its new brand platform, “Power Progress,” an ad campaign developed in partnership with agency of record, Quality Experience (QX). The new campaign challenges outdated workout routines and ushers in the future of fitness, highlighting the advanced technology that Tonal offers.
Credits Other credits

Client

Chief Executive Officer: Darren MacDonald

Vice President of Marketing: Meg Douglass

Marketing Managers: Christopher Hunt & Maddie Kassan

Project Manager: Grant Woodard

Agency

Founder & Creative Chairman: Ari Weiss

Partner & Chief Creative Officer: Cristina Reina

Chief Executive Officer: Dan Gonda

Partner & Executive Producers: Sherri Levy 7 Christy Carter

Partner & Chief Strategy Officer: Colleen Leddy

Operations Manager: Shannon Kelley

Business Affairs Manager: Paul Rodarte

Production

President: Mino Jarjoura

Executive Producer: Casey Engelhardt

Producer: David French

Head of Production: Chris Harrison

Production Manager: Gregorio Back

Post Production & VFX: The Mill US

Colourist: Mikey Pehanich

Executive Producer: Alexandra Lubrano

Producer: Colleen Valentino

Coordinator: Joanne Lee

Editing: Rock Paper Scissors

Editor: Gwen Ghelid

Edit Assistant: Jonatas Da Silva

Producer: Grace Ahn

Head of Production: Cynthia Laplaige

Executive Producer: Justin Kumpata

Managing Director: Eve Kornblum

Music & Sound: Barking Owl

Composer: Atticus Ross

Creative Director: Johanna Cranitch

Executive Producer: Ashley Benton

Producer: Jenna Pangilinan

Managing Director: Carol Dunn

Sound Designer: Brian Emrich

Sound Mix: Sound Lounge

Sound Mixer: Tom Jucarone

Executive Producer: Dana Villarreal

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