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Top 6: November 20th 2024
Tonal, the smartest, most effective strength training system in the world, today introduced its new brand platform, “Power Progress,” an ad campaign developed in partnership with agency of record, Quality Experience (QX). The new campaign challenges outdated workout routines and ushers in the future of fitness, highlighting the advanced technology that Tonal offers.
Credits
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Client
Chief Executive Officer: Darren MacDonald
Vice President of Marketing: Meg Douglass
Marketing Managers: Christopher Hunt & Maddie Kassan
Project Manager: Grant Woodard
Agency
Founder & Creative Chairman: Ari Weiss
Partner & Chief Creative Officer: Cristina Reina
Chief Executive Officer: Dan Gonda
Partner & Executive Producers: Sherri Levy 7 Christy Carter
Partner & Chief Strategy Officer: Colleen Leddy
Operations Manager: Shannon Kelley
Business Affairs Manager: Paul Rodarte
Production
President: Mino Jarjoura
Executive Producer: Casey Engelhardt
Producer: David French
Head of Production: Chris Harrison
Production Manager: Gregorio Back
Post Production & VFX: The Mill US
Colourist: Mikey Pehanich
Executive Producer: Alexandra Lubrano
Producer: Colleen Valentino
Coordinator: Joanne Lee
Editing: Rock Paper Scissors
Editor: Gwen Ghelid
Edit Assistant: Jonatas Da Silva
Producer: Grace Ahn
Head of Production: Cynthia Laplaige
Executive Producer: Justin Kumpata
Managing Director: Eve Kornblum
Music & Sound: Barking Owl
Composer: Atticus Ross
Creative Director: Johanna Cranitch
Executive Producer: Ashley Benton
Producer: Jenna Pangilinan
Managing Director: Carol Dunn
Sound Designer: Brian Emrich
Sound Mix: Sound Lounge
Sound Mixer: Tom Jucarone
Executive Producer: Dana Villarreal
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