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2008 WNBA Playoffs: 2008 WNBA Playoffs "From 2 to 1"
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The broadcast campaign from advertising agency Goodby, Silverstein & Partners for this year's WNBA playoffs debuted over the past several weeks, featuring many of the league's preeminent stars and showcasing the live-action production talents of bicoastal creative production company Stardust Studios. The campaign's first spot, entitled "From 8 to 1," featured star players from all eight of the teams still in contention for the WNBA championship. That first spot has now been replaced with "From 2 to 1" to focus-in on the two teams in the WNBA Finals, the Detroit Shock and San Antonio Silver Stars.
"The choreography, placement of athletes, and sheer number of variables was enough to melt anyone's brain," said Chris Ford, Group Creative Director for Goodby, Silverstein & Partners. "But having seen Stardust's creativity and attention to detail pay off in the animation department, we were confident Jake and his guys could pull off this complicated shoot and piece of post production."
VFX SUPERVISOR: Andrew Ashton |
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