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Top 6: November 27th 2024
Interactive
USPS / Toys “R” Us: Santa’s Gift ShoppeTop 6: November 27th 2024
Delivering holiday joy from the North Pole is now easier than ever. The United States Postal Service's 100+ year-old 'USPS Operation Santa' is rolling out a new e-commerce catalogue with Toys “R” Us called 'Santa’s Gift Shoppe' that aims to make fulfilling holiday gift wishes easier and faster. Since 1912, 'USPS Operation Santa' has answered thousands of letters that Americans mail to Santa and the North Pole during the holiday season. Launching Monday, November 18th Americans of all ages and backgrounds can step into the role of Santa by adopting a wish list letter through here. Those who wish to 'play' Santa have the chance to do so by gifting requested items from these letters. The new commerce collaboration with Toys “R” Us aims to expand the program’s reach, making it easier than ever for people to participate in gift-giving magic with online fulfilment – a key alternative to the program’s previous requirement for adopters to physically purchase and mail in requested items from these letters. A survey conducted by MRM and USPS found that nearly 50% of respondents would use an online fulfilment feature if offered for USPS Operation Santa.
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