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Cossette: Train Story

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Since 2023, VIA Rail Canada has been gradually introducing its new trains into service along the Québec-Windsor Corridor. With 75% of them now in operation, VIA Rail and Cossette are celebrating this landmark moment by launching “Train Story,” a creative and touching campaign inspired by the Pixar animation studio’s universe. This initiative aims to strengthen the emotional connection to the brand, especially during the holiday season, and marks VIA Rail’s return to television after several years of focusing on digital campaigns.
Other credits

Client: VIA Rail Canada – Mia Bergman, Alexandra Nasim



Agency: Cossette

Creative: Patrick Michaud, Gilles Legault, Steven Morie, Jessica Fecteau, Philippe Brassard

Strategy: Hugo Martin-Bonneville, Jean-Claude M. Kikongi

Account Services: Nadja Décarie, Nicolas Girault, Noémie Niang



Production House and Agency Production: Septième

Direction: Jessica Fecteau and Rob (DAVAI)

Producer: Julie Beaudoin

Direction of Photography (DOP): Rob (DAVAI)

Production Coordinator : Perrine Pelini

Set Design: Sylvain Lemaître

Styling: Charlie Beaudoin

Postproduction: Maureen Desjardins

Offline Editing: Jérémie Fournier (Septième)

Online Editing: Jean-Marc Laurin

Colorization: Simon Boissonneaux (Arketype)

Music Composition and Audio Mixing: Supersavant



Media Agency: Touché!

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