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Top 6: November 27th 2024
Interactive
Huggies: Sound of a HugTop 6: November 27th 2024
Huggies is building on its new Hugs Change Everything brand platform with the launch of Sound of a Hug—an innovative digital tool that creates a sleep track inspired by a parent’s heartbeat to help support their baby’s development. Launched earlier in 2024, the Hugs Change Everything platform champions the science-backed benefits of hugs for a developing baby. This latest innovation spotlights the sound of a hug—the parent’s heartbeat—proven to help calm baby and regulate a baby’s heart rate. By turning their heartbeat into a sleep track, parents can extend those benefits long after their baby is put down. Sound of a Hug is experienced on the interactive website, SoundofaHug.com, where parents can generate a unique sleep track set to the rhythm of their heartbeat. By entering additional variables like baby’s mood, what type of sleeper they are, and time of day, the track musically transforms in real time to provide the ideal soundscape for your baby. With over 50,000 possible outcomes, each track is as unique as the heartbeat it’s based on.
Designer: Damian Simev, Jackman Chiu RelatedAlso best this week |
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