Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

Kit Kat Chunky Cookies & Cream: Chungastruck GAME


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
JWT Sydney and RMG has created Australia's biggest internet-based social-media advertising campaign to promote Nestle's new Kit Kat Chunky product, targeting teenage boys.The campaign features a central character: Hans Fagerlund, played by comedian Jordan Raskopoulos.Hans is a Chunga Champion – Chunga being the ancient art of stacking Cookies and Cream Kit Kats with bare hands.
The campaign, which includes a multi-player online game, tv and online videos and mockumentaries (mock documentaries) featuring Fagerlund, interactive banner ads, a website (Chungacham pionship.com.au) and a mobile component, aims to tap into the propensity of teenage boys to play and share games online.
Credits Other credits

Director: Jesse McElroy (JWT)

Jordan Raskopoulos - aka Hans Fagerlund

Gerri Hamill - Head of TV (JWT)

Peter Bosilkovski Group Account Dircetor (JWT)

Fiona Tenaglia - Account Director (JWT)

Tania Seif - Account Director (RMG Connect)

Dan Oliva - Art Director

Rob Kleckner - Copywriter

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news