McDonald's: Benches

The iconic Ronald McDonald bench is popping up in 50 locations all over Hong Kong, in a campaign commemorating 50 years of McDonald’s in the city. The stunt, created with agency partner DDB Group Hong Kong, kicks off a year-long celebration and leverages McDonald’s role in the cherished memories of Hong Kong people, uniting both young and old in a shared celebration of the brand’s significance in Hong Kong. A video featuring local celebrities associated with the brand in the early 90s, Hong Kong rap duo, Softhard, placing benches in iconic locations across Hong Kong, serves as an engaging invitation for Hong Kong to participate in the treasure hunt game. Eight shorter videos will follow, released daily over the first week of the year, highlighting the significance of each of these locations in McDonald’s history, and promoting a special value menu item offer for customers that day.