Lufthansa: Feeling The Sky

Allegris is Lufthansa's new long-distance experience that takes travel to a new level. In First Class, the ‘living room above the clouds’, flying in the new suites is more personal than ever – with plenty of comfort, space, privacy and the best view. Lufthansa is now entering into a exclusive partnership with artist Sho Shibuya, combining unique art and high-quality craft. The idea and implementation of the partnership, as well as the accompanying campaign, come from lead agency Serviceplan.