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Ikos Resorts: Love Ikos. Hate Leaving

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“Love Ikos. Hate Leaving” is the concept behind Ikos Resorts' new campaign, created by DAVID Madrid. The core of the new brand’s communication is based on a universal emotion: the heartbreak of saying goodbye to something truly extraordinary. The new campaign aims to attract new guests from all around the world by showcasing Ikos' unique unconditional luxury at its all inclusive resorts. The concept “Love Ikos. Hate Leaving” was brought to life in the campaign through a film that tells a journey in a new way, one that starts with the memory of someone reluctant to part with what they’ve fallen in love with. In the film, we see some of the resort’s most beloved services, but they’re presented from the perspective of a guest who is about to leave, the one and only moment they could "hate."
Credits Other credits

Agency

Global CCO & Partner: Pancho Cassis

Global COO: Sylvia Panico

Managing Director: María García Herranz

Head of Account: Lucila Mengide

Group Account Director: Marion Quesada

Account Supervisor: Sharon Galarza

Head of Production: Alejandro Falduti

Producer: Diego Baltazar

Head of Strategy: Daniela Bombonato

Planner: Mireia Salvado

PR Director: Sandra Azedo

Communications & PR Manager: Isabel Amaro

Client

Paolo Tubito: Chief Marketing Officer at Sani/Ikos Group

Patricia Cerdá: Group Creative Director Sani/Ikos Group

Alejandrina Fontana: Brand Content & Social Media Manager, Ikos Resorts

Javiera Biurrun: Brand Content & Social Media Specialist, Ikos Resorts

Marianna Koutelou: Brand Content & Social Media Senior Manager at Sani/Ikos Group

Sophia Georgakis: Creative Director at Sani/Ikos Group

Arnau Aguilar Marcos: Arts Director, Ikos Resorts

Production

Partner & Managing director: Ines Segura

Executive Producer: Pablo Heras

Head of Production: Pablo Herraiz

Line Producer: Julian Urrea

1st AD: Jose Calero

Service Production: Twenty four seven

Post-production: Metropolitana / Bliss

Post-production Manager: Marta Gómez

Editor: Arnald Viladomat

Photographer: Silvia Gil Roldan

Retoucher: Ricardo Moreira

Sound Studios

Music Agency: Deep Cuts

Music Supervisor: Quintin van der Spek

Sounddesign Studio: Sauvage Sound Studios

Composer: Gabriel Milliet

Sounddesigner: Quincy Vlijtig

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