Cadbury 5Star: Destroy Valentine's Day

With a fresh new take, Cadbury 5star continues its annual tradition of rescuing people who want to “do nothing” on Valentine’s Day via latest Ogilvy India campaign. For several years now, Cadbury 5star with the tagline of “Eat 5 Star, Do Nothing” has been showing support to people who dread Valentine’s Day and would much rather spend it ‘doing nothing’. After devising a time-travel hack in 2024 to help people skip the entire day in minutes, the brand is back with an audacious plan to make this the last Valentine’s Day ever with the most unexpected secret weapon: Uncles. The campaign’s launch film introduces a data scientist who explains that several youth trends in the recent past have ended in a similar fashion – when older audiences adopt them. From skinny jeans to youth slang and social media platforms losing their cool factor, the pattern is clear—once the older crowd joins in, the youth move on.