Cone Health: Vital Signs

What’s vital to you? What makes you feel alive? Empowered? Cared for? Cone Health, a not-for-profit health care system based in North Carolina, explores these questions in its latest brand spot, Vital Signs. Created by Cone Health’s agency, Mythic, and directed by London-based director Samir Mallal out of Interrogate, Vital Signs suggests the true measure of wellness goes deeper than what’s in a patient’s chart.