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NAB AFL Sponsorship: Footy Brings Aussies Together
NAB, together with TBWAMelbourne and Mindshare, has launched its latest AFL sponsorship campaign which captures the essence of togetherness through a shared love of footy. The new campaign comprising a TVC, alongside accompanying social and OOH assets, is a response to the current social environment. According to Australia's longest-running social cohesion survey, the Scanlon Report, "our society is experiencing an ever-deepening sense of exclusion and division amongst the community." The new work sets out to capture the essence of togetherness through a shared love of footy.
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