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Uber Moto: Hyderabaddie Teaser
Riding high on cricket fever, Uber India has launched a new campaign for its bike taxi offering, Uber Moto, with Australian cricketer Travis Head stepping into the spotlight—not as himself, but as the latest anti-hero in town. Conceptualised and executed by FCB India and Uber, the campaign introduces Travis as the ‘Hyderabaddie’, a playful nod to his no-nonsense Aussie swagger set against the backdrop of Hyderabad’s vibrant culture. The campaign leverages Travis Head’s badass image to have some fun and play some bold pranks on other city teams. The campaign is a raw and organic take on sporting rivalry and is designed to arrest the attention of young audiences through a social first production style. The campaign kicks off with a high-energy musical teaser, channelling the drama and flair of a quintessential anti-hero entry. From there, a series of films follow Travis and his gang of 'Baddies' as they pull off cheeky pranks on rival teams—always making a quick, stylish getaway on Uber Moto. Each escape not only adds to the entertainment but cleverly showcases the speed, accessibility, and reliability of Uber Moto in a fun and memorable way.
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