Car prices in Egypt are higher than ever, and for many, owning a car feels out of reach.
But when MG launched its new range, it wasn’t just about selling cars — it was about making the dream possible again.
These cars?
People know them.
People love them.
Even if they don’t own them.
So we created a campaign to show just how iconic MG is — through real, relatable moments that prove everyone knows these cars by heart.
We even tapped into how Egyptians talk about cars — like true salespeople.
Everyone knows the specs, the features, the price — as if they’re ready to sell it themselves.
That’s how familiar MG has become.
Not just a car. It’s part of the culture.
