Not Perfect, Better: Not Perfect Men, Better Men: Roman Patriarchy

White Ribbon Australia works to help prevent men's violence against women, starting with primary prevention and positive advice for Aussie men and boys. Our research and community engagement showed that many men feel helpless or demonised by much of the cultural messaging around men's behaviour and societal expectations, and don't feel that they have the 'right' to help change the behaviour of their peers. So we've been on a mission of listening and building better tools and advice for men of all ages, to help all of us be part of a better Australia for women and men alike. This campaign is designed to draw men into the new 'Not Perfect, Better' education portal on the White Ribbon site - specifically by showing that you don't have to be a Perfect Man to start to be a Better Man.