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JCPenney: Grey Day

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Director duo Humans return with a vibrant new campaign for JCPenney, bringing their signature style to four fresh commercials. From a lively family gathering, to the hustle of an airplane, to the energy of a tennis match, each spot showcases the timeless yet trend-forward fashion that JCPenney has championed for generations. With sharp visuals and a warm, relatable tone, Humans celebrate everyday moments made bolder by great style.
Credits Other credits

Agency

Partner KEBIN MULROY

Partner Bianca Guimaraes

President Kerry McKibbin

Managing Director Tyler Harris

Account Supervisor Maddy Vonderhaar

Account Executive AERIN GLOVER

Vice President Will Dempster

Producer Danielle Balanov

Business Lead Elly Lupi

Partner Jeff McCrory

Strategy Director SADA ALI

Team Oliver McAteer

Production

Owner Matthew Fone

Executive Producer Natalie Arnett

Executive Producer Tracey Cooper

Producer Paul Laurens

Line Producer Oualid Mouaness

Production Designer Hope Little

Wardrobe ABBY HATCH

Hair Stylist Danielle Russell

Makeup Artist CARLEIGH HEBERT

Production Supervisor CHRISTINE MILLER

Production Supervisor NOEL HENRY

Post Production / VFX MackCut

Editor Mike Leuis

Edit Assistant Cam Pazol

Executive Producer Gina Pagano

Producer Kayla Robinson

Finish Kalisha Allen

Conform Jim Hayhow

Post Production / VFX Rare Medium TV

Colourist Ayumi Ashley

Colour Assistant NICHOLAS RAY

Executive Producer Heath Raymond

Producer Nubia Lima

Music / Sound Grayson Music

Audio Director Ali Milner

Executive Producer Kelly McCluskey

Music Supervisor Rich Hamilton

Sound Designer Ben Swarbrick

Sound Engineer Eric Hulme

Sound Engineer Pete Crimi

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