Lexus: The Art of Anticipation

Lexus invites audiences to experience what it means to drive with purpose in the newest instalment of its ‘The Standard of Amazing’ series. ‘The Art of Anticipation’, starring Mexican actor Diego Boneta (‘Pretty Little Things’, ‘Rock of Ages’), moves beyond the mechanics of motion to highlight how the driver’s connection to the vehicle can inspire a deeper connection to their environment and themselves. Following Blair Underwood’s turn in ‘Reaching a Higher Standard’, this new chapter builds on the campaign’s cinematic legacy. With Diego's reflective narration and presence, the film spotlights how a Lexus doesn’t just transport, it transforms experiences. Helmed by director Per-Hampus and produced by LA-based production company JOJX in collaboration with Lexus’ agency Walton Isaacson, the film is a visual meditation on the feeling of the open road. Lush landscapes, windswept highways and luxury architecture evoke a sense of escape and personal luxury – reminding us that driving isn’t just about where you’re going, but how you feel getting there.