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HOKA: Far Out
The pioneering independent creative company LOS YORK has collaborated with the leading performance shoe and apparel brand HOKA on 'Far Out,' a stunning global campaign that launches the brand’s new trail running shoe the Mafate X, designed for trail racing fiends, gravel grinders, and 100-milers. The campaign features the Mafate X in the untamed landscapes of South Africa, following two runners pushing through remote terrain, embracing the unpredictable. The new shoe is put through the paces in the campaign, demonstrating how it is built to handle the elements, the elevation and the unknown. Designed for runners who seek out the edges of the map, Mafate X thrives where the path disappears. 'Far Out' isn’t just a tagline; it’s a mindset, a call to those who chase the wild.
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