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Acuity Scheduling: Make The Most Of Your Time
‘Do you have a minute? Would you like one? Would you like to not spend your whole day planning your whole day? Do you wish you had the time to make the time to find the time?’ These are the questions being asked, and hopefully answered, in the latest ad for Squarespace software, Acuity Scheduling, created in-house by Squarespace’s creative team and directed by Academy Films’Sophia Ray. Often having to wear many hats, entrepreneurs everywhere will be familiar with the complications of organising one’s time, so Acuity, explained Devan Kane, the brand’s director of marketing and growth, “helps entrepreneurs solve their scheduling challenges with flexible, easy to use appointment booking tools.” Tasked with a simple brief, to educate business owners about Acuity’s appointment automation abilities, Squarespace created the new spot ‘Make the Most of Your Time’ which energetically follows the rapid pace of entrepreneurial life, bouncing from clock to calendar to cell phone with darting camera movements.
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