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Top 6: November 12th 2008

TED 696: Brown paper bags

Top 6: November 12th 2008
Toohey's Extra Dry, also known as TED, is a well-established 'cool' beer brand that wanted to introduce a new long-neck bottled called the TED 696 into the market. All long-neck beer bottles get placed into a brown paper bag at purchase so BMF Sydney thought it would be a great idea to use that bag as a new media channel.
Credits Other credits

Art Buyer - Sarah Thompson

Account Management - Nick Garrett

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