 |
Print
Destination NSW: Feel New 2.0
A mind-blowing concept that took two photographers to execute...
There's more to Sydney than the Bridge and that House, and these four heads had to be filled with so many experiences that the only way to move forward was with an artistic, collage approach. The heads themselves wanted to be beautifully crisp floating objects that exemplified the wild ride these characters go on in their films, while the experiences overflowing from them were in-the-moment, human-centric but still showing that this couldn't be anywhere other than Sydney. Tim Georgeson shot the experiences over a long shoot, capturing the energy and fragments of moments that could build exciting fragments, while Michael Corridore perfected the heads and then took the lead on the post process, crafting them as artworks in collaboration with the agency and retoucher. A truly collaborative approach for a truly unique city.
DNSW General Manager, Consumer Marketing — Kathryn Illy Related
Destination NSW: Feel New 2.0
Leo Burnett 
Destination NSW: Feel New 2.0
Leo Burnett 
Destination NSW: Feel New 2.0
Leo Burnett 
Destination NSW: Feel New 2.0
Leo Burnett 
Destination NSW: Feel New 2.0
Leo Burnett 
Destination NSW: Feel New 2.0
Leo Burnett |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
