Ritual Vitamins: Transparency

As the line between real and fake blurs more than ever, Ritual and Giant Spoon leaned into the moment—with a wink. Leveraging Google’s just-launched Veo 3 AI video generation platform, the teams created and launched a series of eerily lifelike avatars to deliver a message about truth in the supplement industry. The twist? These AI-generated spokespeople are openly fake—because unlike much of the wellness world, they’re not pretending to be something they’re not. While the supplement industry is crowded with questionable ingredients, fuzzy science, and “experts” that can be less than trustworthy, Ritual is doubling down on transparency. Real, traceable ingredients. Real clinical studies. Real results.