Unicef: Bedtime Story

UNICEF Italy has released the campaign “This Company is a Family” to promote its Family Friendly Workplace Initiative, a program that encourages companies to adopt policies supporting the well-being of employees’ children. Aimed at business leaders and decision-makers, the campaign highlights how poor work-life balance can negatively affect children’s lives as well. UNICEF emphasizes that companies embracing family-friendly policies benefit from improved talent retention, productivity, innovation, and alignment with ESG goals, while employees report better health, job satisfaction, and a stronger sense of purpose. In Italy, where challenges such as parental stress, declining birth rates, and gender inequality persist, UNICEF sees these issues as closely tied to children’s rights and development.