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ALS Society of Canada: Head and Shoulders

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Through Lowe Roche Toronto the ALS Society of Canada has launched a new public service advertising campaign to raise awareness about Amyotrophic Lateral Sclerosis (ALS) and the ALS Society's efforts to fund research towards a cure for the disease. ALS, also known as Lou Gehrig’s disease, is a rapidly progressive and fatal neuromuscular disease that causes the degeneration of nerve cells in the brain and spinal cord. There is no known cure or effective treatment of ALS.
Credits Other credits

Business Director: Amanda Gaspard

Director of Photography: John Houtman

Post Production: Rooster, Toronto

Editor: Richard Unruh

Executive Producer: Melissa Kahn

On-line Editor: Ernie Mordak, Rooster

Colorist: Gary Chuntz, Notch, Toronto

Sound Design: Chris Tait, Pirate, Toronto

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