Tylenol: Wrecking Ball

In the heart of downtown Toronto lies the ever expanding Dundas Square, Canada’s answer to New York’s Times Square. In this popular location JWT Toronto on behalf of Johnson & Johnson’s Tylenol brand posted a large backlit board with an eye catching execution of a man suffering from a bad headache. To emphasize his pain, a large wrecking ball, suspended from a 3D crane above the board, has smashed through, and stuck in the man’s forehead.