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Top 6: July 2nd 2025
Outdoor
McDonald's New Zealand: Yum Only Takes a Moment
Top 6: July 2nd 2025
Yum Only Takes a Moment is a real-time digital billboard campaign for Macca’s that transforms the stress of traffic into a delicious journey—beautifully and helpfully.Using live traffic conditions and Drive Thru data, we created dynamic billboards that appeared near Macca’s locations during peak traffic times. These billboards displayed how many minutes a detour for Macca’s would add to a commuter’sjourney (often just two or three).Visually, the campaign embraced Macca’s evolving design language: colourful, playful, and hand-crafted. We combined bold illustrations with a nostalgic flipboard-style timer, evoking both digital immediacy and analogue charm. With a hint of delicious fantasy magic from that place we all go to when we bite into our favourite Macca’s treats.
Director of Marketing at McDonalds NZ - Luke Rive |
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