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Top 6: July 9th 2025
Nike Football has unveiled 'Scary Good,' which introduces the brand’s bold approach to breaking boring football and inspiring athletes* and fans with the fearless, creative style of play they love. Beyond a campaign, Scary Good is a creative manifesto that celebrates the unmistakable style of play of the world’s most ferocious attackers — a style that can bring the fun back to football. This new era of Nike Football aims to do what the brand does best: channelling the elite mentality of the world’s greatest footballers to dare the next generation to join into the revival of the creative game. This invitation goes all out on instinctive, attacking football, appealing directly to athletes and fans who don’t just want to emerge on top — but strive to give their opponents nightmares about yet another devastating defeat. Scary Good features nine films that pay homage to the horror and satire of late-night television with a cast of the game’s most dominant attackers, including the greatest of all time, young legends in the making and the sport’s foremost barrier breakers.
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