 |
Tv
AdCouncil: Lost in a Flash
The Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) launched a powerful new public service advertisement (PSA) aimed at preventing buzzed driving across the United States. The latest creative encourages responsible driving behaviour at a time when 30% of traffic fatalities nationwide involve an alcohol-impaired driver. The new TV PSA, 'Lost in a Flash,' highlights to viewers how avoiding buzzed driving contributes to collective well-being within communities and families. The creative is designed specifically to remind Hispanic male drivers ages 21-34 that decisions they make behind the wheel can impact both themselves and their loved ones. This work launches at an especially dangerous time of year to be on the road, as July and August are the deadliest months for alcohol-impaired driving crashes. Alcohol-impaired driving crashes claimed one life every 42 minutes, according to the latest available data. Created pro bono by culture-first creative agency MEL, the new creative builds on the campaign’s longstanding mission to educate audiences that alcohol-impaired driving can have real, lasting consequences that extend far beyond the driver. The PSA is designed to resonate with the campaign’s Spanglish-speaking target audience. The spot delivers an emotional and urgent message: buzzed driving can erase everything you live for in an instant. The new creative concludes with the campaign’s long time message: 'Manejar Buzzed es Manejar Drunk,' or 'Buzzed Driving is Drunk Driving.'
Agency Related
AdCouncil: Hiding
Campbell Ewald |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
