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Web Film
Strava / Distance: The Cat Race
Paris Fashion Week 2025 kicked off on Tuesday, June 24, and since then, the heart of the capital has been buzzing with excitement. The fashion extravaganza brings together all its fans for a week of shows from the biggest fashion houses. And for several years now, it has not been uncommon to see the world of haute couture appropriating the codes of sportswear on the catwalks, in a context where sport itself seems far removed. With the help of the BETC agency, Distance and Strava have decided to put sport back at the heart of sportswear by launching The CatRace: the first fashion show where the models don't walk the catwalk... they run. Rather than presenting the looks on supermodels strutting their clothes in style, the running-specialised concept store and the famous sports app unveiled outfits in real-life conditions: on exhausted athletes having just finished an energetic race. And on the catwalk, models were replaced by top athletes. An audience of fashion aficionados and select guests attended this high-energy show, which lasted less than a minute, with the different looks passing by at unexpected pace, leaving the audience no time to get bored. The outfits, created by fashion stylist Stephy Galvani, are obviously inspired by the world of running. Nylon, tulle, polyester, laces, bags, straps... the materials and accessories reinterpret sports elements to rethink sportswear with a haute couture vision. The event, as well as the campaign, was produced by Soldats, with Guillaume Allantaz directing and photographing, bringing an aesthetic vision that breaks with the classic codes of fashion show recap videos.
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