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Isuzu Trucks: Reliability Redefined - Comfort
Isuzu, Australia’s best-selling truck brand, has unveiled its all-new range. Renowned for outstanding reliability, the launch marks a major leap forward, redefining industry benchmarks in safety, power, and refinement. The campaign features Australian actor and comedian Shane Jacobs taking viewers through the innovations and features of the trucks – and putting them through their paces in some rather unexpected ways.
Shot at the iconic Lang Lang Proving Ground under controlled and completely unreal driving conditions, the films were directed by Matt Murphy through Sedona. The campaign continues across social, radio, outdoor and digital. As part of the launch, Fenton Stephens also completed the biggest redesign of Isuzu’s online experience in the brand’s history.
Client: Isuzu Australia Limited Related |
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