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Outdoor
Häagen-Dazs: Devoured, 2
In the height of summer, when most ice cream brands melt into a sticky puddle of sameness, Häagen-Dazs and BBH are setting out to do it differently. ‘Devoured’ is a bold, pared-back OOH campaign, shot by award winning photographer Dan Tobin Smith, that heroes the product. Or in this case, lack thereof. Leaving behind category trends, the work highlights a beautifully shot image of a licked clean ice cream stick and a hint of melted chocolate. A simple suggestion of indulgence devoured. An image to make you crave what isn’t there.
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