Specsavers: The Original Blur Rivals, 1

As brands jump on the cultural wave around the Oasis reunion tour, Specsavers has rolled out two tongue-in-cheek activations that bring its iconic humour and health message to fans spanning generations, from nostalgic Britpop originals to indie-loving newcomers. Since the OOH at Wembley went live on Saturday its also been shared by Oasis themselves on Instagram.