Ro: This Is Ro

​Ro, the leading direct-to-patient healthcare company, has announced that Serena Williams - 23-time Grand Slam champion, four-time Olympic gold medallist, and one of the most decorated athletes in history - has been using Ro to lose weight and is joining as a celebrity patient ambassador. Serena and Ro will lead a multi-year campaign to normalise the use of GLP-1 medications for weight loss and support others on their health journeys. In the newest campaign, Serena Williams helps to set the record straight on GLP-1s - they're not a shortcut, they're healthcare. Ro wants to empower anyone considering GLP-1s to take control of their health. From concept to launch, this campaign was executed in full by Ro's in-house creative team. It tells Serena's authentic story and proves once and for all that losing weight isn't just a matter of self-discipline - because even one of the greatest athletes of all time needs medicine to support her journey. Ro In-House partnered closely with Serena to ensure that it was authentic to her voice and experience, and her story is told in a multifaceted way across mediums and channels.