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Top 6: October 22nd 2025
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Ottobock: Invisible ClassTop 6: October 22nd 2025
Travelling is more personalised and convenient than ever before. However, 84 % of people with reduced mobility in Europe state that they have experienced difficulties while travelling at some point. This could be during their daily commute, a short weekend trip or an eagerly awaited holiday. The medical technology company Ottobock is drawing attention to this problem with its global 'Invisible Class' campaign produced by LE BERG. In the midst of the holiday season, Ottobock has launched its ‘Invisible Class’ campaign in collaboration with the creative agency PRESENCE with images featuring slogans such as ‘From: Wanderlust – To: Wanderlost’ or ‘From: All inclusive – To: You’re excluded’ and a QR code to encourage people to learn more about the Invisible Class. The campaign will run online in over 15 countries on Google, Instagram, Facebook and TikTok. Using #InvisibleClass, 50 global Ottobock brand ambassadors and influencers share their personal experiences of overcoming challenges, provide travel tips and encourage people to share their ideas on social media channels. Ottobock makes the content available on its website, with resources available including a Guide For Supporting Accessible Travel and a user-curated Google Maps list showing places of interest, accommodation and services with barrier-free access. This feature offers real added value to other people with disabilities, helping them to plan their trips more effectively in future.
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