Ads on Pads: The World's Most Period Friendly Billboard

Ads on Pads is a social enterprise like no other. 50% of women in New Zealand have struggled to afford period products. In the pursuit to bring period equity to all, Ads on Pads turns its single pad packaging into ad space making their period products free for all - paid for by advertisers.

To launch the brand refresh for Ads on Pads creative partner, Hula, took an unexpected approach. Instead of booking traditional media they decided to advertise Ads on Pads on their own platform.

This gave birth to the idea of the world’s most period friendly billboard - turning hundreds of custom printed pads into a billboard showcasing its new branding. The best part is that the ad acts as a live interactive demo inviting those needing a period product to take a piece of the billboard with them.