Duolingo: Duolingo Ads

Duolingo has launched Duolingo Ads, a mobile-first ad platform designed to engage Gen Z with playful, character-led formats. Ads, including rewarded videos and native experiences, integrate seamlessly into learning moments without disrupting lessons. Early tests showed high engagement, with 96% video completion and over 3% click-through rates. Brands like Adobe, Intrepid Travel, and Universal Pictures are among the first to pilot the platform, which aims to drive meaningful brand outcomes with Duolingo’s highly engaged, global audience of 128M+ monthly users.