Spotify Advertising and FCB New York have teamed up once again to launch ‘Tunetorials’, delivering a musical twist on advertising tutorials and turning advertiser education into a cultural moment. ‘Tunetorials’ turns media planners’ most pressing questions around improving ad performance on Spotify into catchy yet insightful earworms. The enjoyable B2B campaign shows brands and agencies how they can harness Spotify’s breadth of formats, targeting, and measurement tools to connect with audiences and achieve results that matter. ‘Tunetorials’ follows FCB New York and Spotify’s multi-award winning ‘Spreadbeats’ campaign, which turned media planning on Excel Spreadsheets into a multi-sensory, audio-first experience. The campaign also comes as part of the wider ‘Spotify Performs’ platform, a performance playbook giving marketers the tools and insight they need to plan, optimise and scale campaigns across sight, sound, and screen on Spotify.
