HECI: Excuses

“Excuses” turns common justifications into powerful visual statements against domestic violence. Through striking metaphors, the campaign exposes the truth behind familiar lies - doors don’t break noses, stairs don’t cut lips, and furniture doesn’t leave bruises. Rendered in black and white with sharp red accents symbolizing pain and urgency, the artwork merges empathy with impact. More than an ad campaign, “Excuses” is a wake-up call, reminding us that violence hides behind words, and silence keeps it alive.