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Web Film/Experiential
Menopause Mandate: Selling Menopause on Amazon
This World Menopause Day, Menopause Mandate, a coalition of activists, teamed up with Amazon, Great Guns, and director MarySue Masson for a comedy awareness campaign starring television presenter, Davina McCall, and comedian, Morgana Robinson. The two stars caricature ‘80s television shopping channel presenters in the film, selling an unexpected product: the menopause. On the spoof ‘Hot Flush TV’, the duo take the audience through the litany of symptoms those going through perimenopause and menopause might face, not to mention the misdiagnoses and misinformation. The finale reveals that for a 99p donation, viewers can now ‘buy the menopause’ on Amazon and leave their own brutally honest review of the experience – building a community-driven safe haven of trustworthy tips.
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