Morrisons Christmas campaign has launched with a 90-second TV ad that celebrates Morrisons farmers and food makers as they work through the seasons to prepare for magical meals and festive moments. The 'Making More of Christmas' film captures the story of colleagues and food makers within Morrisons unique fresh food business - including its own factories, direct from farm sourcing and in-store food making. It shows the skill and dedication of British Christmas preparation through the eyes of those who make it happen; Morrisons farmers and food makers, bakers, fishermen and delivery drivers whose year-round and behind-the-scenes efforts ensure customers have everything they need for their own Christmas celebrations.