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xfinity: Real Wizard
Comcast’s Xfinity has released a new short film starring Jeff Goldblum as The Wizard from Universal Pictures’ record-shattering blockbuster ‘Wicked’, in anticipation of the epic conclusion to the global cinematic phenomenon, ‘Wicked: For Good’, which arrives in theatres November 21st. As part of Xfinity’s new ‘Imagine That’ brand platform, the spot brings to life the Xfinity product suite and the magic that happens when everything works together seamlessly – from the smartest and most reliable WiFi with the Xfinity Gateway, to powerful smart home connectivity, to gigabit speeds on mobile, and more. The new ad, which features cameos by Goldblum’s wife and their two children, follows Goldblum as he leaves the premiere of Universal Pictures’ ‘Wicked: For Good’. The spot – viewed through the imagination of a child – shows how Xfinity powers magical experiences in the home, from bringing together simple, everyday tasks to powering moving entertainment experiences, Xfinity is the platform that does it all. Fans will delight in the many special nods to the film, and should keep an eye out for ‘Wicked’ choreographer, Christopher Scott, who also makes an appearance in the short film.
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