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Dove: Self-Love
Dove’s new campaign offers an intimate and inclusive look at real women and the quiet rituals that define self-care. Directed by Diane Russo Cheng of Not Just Any, the film celebrates the beauty found in everyday moments. The quiet confidence, the soft touch of water, the ritual of caring for oneself, revealing beauty in the everyday. Shot by cinematographer Joel Honeywell, the piece transforms the daily act of using Dove Body Wash into an elevated expression of self-love. Soft, radiant imagery and natural performances evoke warmth, confidence, and a deep sense of ease. The direction and visuals work together to present a modern, honest perspective on women’s lived experiences, far removed from artifice or perfection.
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