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Outdoor
CANAL+: Already on CANAL+, 4
When you’re looking for a movie to watch, whether lying in bed, on a train, or gathered with family… there’s one reaction you hear all the time: “Oh wow, it’s already on CANAL+?” It’s that familiar moment of surprise that inspired the brand’s latest campaign, which celebrates the novelty of the films available on CANAL+. In collaboration with its long-time agency BETC Paris, CANAL+ unveils an outdoor campaign that takes viewers straight into the interface of its subscribers. Featuring freeze frames from films already available on CANAL+ (the ones you thought were still in theatres). Featured visuals are displayed as paused excerpts within the CANAL+ App player, ready to resume at any moment. The effect is immediate: you want to click ‘play’ to watch the entire film.
Brand Managers: Emilie Pietrini, Celine Pontygayot, Valerie Lubert Related |
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