columbia: air conditioners

Prolam Y&R , Santiago produced this large-scale billboard showing refugees fleeing from a flood in Asia, with dozens of air conditioners peeping out from a refurbished building, was produced to raise conscience regarding global warming. The line: El aire que enfría tu hogar, calienta el mundo (THE AIR THE COOLS YOUR HOME, HEATS UP THE WORLD), was used to help convey that climate change is also due to excess of carbon dioxide in the air.