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Breast Cancer Research Trust: Dying Old


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The objective for Y&R Auckland was to convince people to donate money by letting them know what the Breast Cancer Research Trust wants to give every woman: a life well lived.The longer you live, the more you have to look back on when your life ends. We told this story by watching an older woman pass away, surrounded by her family and her memories. Sweet Honey in the Rock donated a beautiful soundtrack, and the ad led to a simple summation of our client’s reason for being: We want more women to die of old age.
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Music: "Sylvie" by Sweet honey and the rock

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