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Olympic Sponsorship: Shiny Happy Relay


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Created as a TotalWork effort by BBDO Toronto and Proximity Canada, the campaign rallies all Canadians to "Create a better Canada and Carry the Torch” by making a pledge to do something in their community or everyday life that will make Canada a better place to live.
Credits Other credits

Composer: Steve Gadsden, Tommy Zee

Music House Producer: Steve Gadsden, Tommy Zee

Planner: Lori Davison

Account Management: Lori Davison & Aimee DeParolis



Online: www.rbc.com/carrythetorch

Agency: BBDO Toronto / Proximity Canada

Creative Directors: Carlos Moreno, Peter Ignazi & John Gagne

Art Director: Geoff Lee / Andrew Yeung

Copy Writer: Jon Webber

Agency Producer: Jason Dick

Programming: RBC/Digital Cement

Planner: Lori Davison

Account Management: Cory Smythe, Jeff Sturch, Aimee DeParolis & Kinga Wysocki

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