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LG: Advanced Learning


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For the LG spot,from BBH London Director Carl Erik Rinsch tasked Digital Domain with creating animated characters that felt as if they grew out of the LG flat panel display itself. They needed to combine elements of state-of-the-art robotics and future technology. The biggest challenge was giving each character a distinct look and personality without making them feel overly cartoon-like.
Credits Other credits

DIGITAL DOMAIN CREDIT LIST: LG Electronics



CLIENT: LG Electronics

PRODUCT: Flat Screen TV



“Advanced Learning” :60 AIR DATE: 12/2008

“Advanced Learning” :30 AIR DATE: 12/2008

“Advanced Learning” :20 AIR DATE: n/a

“Advanced Learning” :15 AIR DATE: n/a



1st BROADCAST LOCATION: UK





CREDIT LIST:



ADVERTISING AGENCY: BBH London

60 Kingly Street

London W1B 5DS



Executive Creative Director: John Hegarty

Art Director: Rik Brown

Copywriter: Jon Fox

Producer: Kristin Armstrong

Asst. Producer: Louise Bonnar

Senior Account Manager.: Clay Mills





LIVE ACTION PRODUCTION COMPANY: RSA, London

42-22 Beak Street

London W1F9RH



Director: Carl Erik Rinsch

Director or Photography: Claudio Miranda

Line Producer: Cindy Burnay

1st Assistant Director: Howell Blitstein

Production Supervisor: Ben Randolph





ANIMATION, VISUAL EFFECTS & EDITORIAL:

Digital Domain, Inc.

300 Rose Avenue

Venice, Ca 90291



President of Commercials, Exec. Producer:Ed Ulbrich

Executive Producer/Head of Production: Karen Anderson

Visual Effects Supervisor Jay Barton

CG Supervisor Ron Herbst

Producer Chris Fieldhouse

VFX Coordinator Stephanie Escobar

Previsualization Artist David Rosenbaum

Flame Artist Dave Stern

Online Flame Artist Kevin Ellis

Nuke Compositor Sven Dreesbach

Nuke Compositor Rafael Colon

Digital Artist Marc Perrera

Digital Artist Lee Carlton

Digital Artist Tim Nassauer

Digital Artist Tim Jones

Digital Artist Chris Norpchen

Digital Artist James Parris

Digital Artist Justin Lloyd

Digital Artist Ruel Smith

Digital Artist Navin Pinto

Digital Artist Derek Crosby

Motion Graphics Artist Jake Sargeant

Motion Graphics Programmer Josh Nimoy

Roto Artist Hilery Johnson Copeland

On Set Tracker Scott Edelstein

Integration Tracker Montu Jariwala

Editor: Russ Glasgow





SOUND DESIGN: Wave Studios

32 Great Pulteney Street

London, W1F 9NW, UK



Sound Designer: Jack Sedgwick

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